Sony Design: Making Modern
A visual timeline of the company's rise to the upper echelon of the electronics industry, with a nostalgic twist. Details Sony's emergence from a war-torn Japan, to pioneering one of the most classic visual identities of the 1960s. Follows the the model of one of its founders, Masaru Ibuka who established Sony with the goal of doing what had never been done before.
"Despite its technological innocence, the Walkman caused a significant social shift. Users could withdraw into a private world even while still engaged in negotiating the physical one."
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